[Update: Officially Unveiled] OnePlus to Unveil New Logo on March 18; Here's What It Looks Like

// Update ane (18/03/2020 3:29 pm) The new logo is now official

Yesterday, OnePlus took to its official Weibo account to tease something new that was coming on March 18th with a post that just read "New week, new life, new… three.xviii". While we were originally unsure of what the visitor could exist hinting at, OnePlus CEO Pete Lau has today posted on Weibo confirming that the company will be unveiling a new logo on March 18.

In his mail service, Lau mentions that "the new vision system will meet with you in the hope that the new pattern will take on a new expect and make your eyes more comfy." (translated from Chinese).

Every bit for the new logo itself, OnePlus has simply barely teased it with its new Weibo mail service that shows off a trivial bit of an edge of a logo.

Still, the new logo has been leaked in its entirety on the cyberspace courtesy of a Chinese patent filing that showed up online late last night. The new logo does look cleaner and more sophisticated. The company is using an all upper-case letter font for the typography, and the OnePlus icon itself also looks cleaner and more than, for the lack of a better word, professional.

Hither'southward a comparison of the new logo vs the old i to brand it easier to run across the differences. Personally, I practice similar the new logo, so good job at that place, OnePlus.

Anyway, the company will be officially unveiling the new logo tomorrow, so if you're interested in that, proceed your eyes peeled. We definitely will, and we volition update this commodity when the logo goes official.

Update 1 (18/03/2020 3:29 pm)

OnePlus has officially unveiled its new logo, confirming the leaked pattern. According to the visitor, the new curvilinear "1" is easier to read, while the weight of the logotype has been adapted for amend overall remainder. The Plus sign (+) in the surrounding box has also been enlarged and is now more prominent, in a nod to the OnePlus community.

According to the visitor'southward Global Artistic Director, Mats Hakansson, "OnePlus is not changing who we are, merely reinforcing what nosotros stand for – the true spirit of Never Settle. We always design for our users. We feel that these changes maintain the iconic elements of our brand that are beloved by our staff and our community while injecting both excitement and rest into our visual identity".